Selling a Home in the East Bay
Most agents list your home and hope. I market it every minute of the day, and I read your home's real condition before problems become surprises.
What Selling a Home Means for Sellers in the East Bay
Selling a home in the East Bay means putting a property that is very likely 75 to 100-plus years old in front of buyers who are weighing it against dozens of similar-vintage homes across Oakland, Berkeley, and the surrounding cities. It is not the same process as selling new construction in a subdivision. Pricing has to account for renovation history, foundation work, and the honest condition of a property that has had decades to develop both charm and quirks.
Marketing has to reach buyers who are specifically searching for character, not a generic three-bed-two-bath, and negotiation has to account for a market where well-priced homes in Oakland, Berkeley, Piedmont, and the wider East Bay routinely draw multiple offers. This is the market I specialize in: East Bay sellers of older homes, family estates, and everything a life transition brings with it, whether that is downsizing, divorce, or settling a loved one's estate.
Curious what your home is worth?
Get a real number for your specific street. No obligation.
Get My Free Home ValueOr call/text (415) 722-0472
How Tanja Odzak Delivers Selling a Home
I'm a REALTOR® with eXp Realty and a Master Certified Negotiation Expert, a credential under 0.1% of agents nationwide hold. My approach to selling a home runs on four things: Equity, Presentation, Impact, and Campaign, the full method is on how I sell a home.
In practice, that means I price your home as a position built on real comps for your specific street, not a city-wide average. I walk every home myself before it ever gets photographed, so I can flag the condition issues that matter in the East Bay's older housing stock before a buyer's inspector finds them first. And I market it to an audience I've been building for almost seven years: weekly video content on Facebook and Instagram covering East Bay real estate, whether I have a listing or not, so your home isn't starting from zero the day it goes live. I've told a seller we could get more for her home than she believed possible. She didn't think I was right. Her home sold well above asking. That's the outcome this process is built to produce.
Our Process / What You Get
Selling with me starts with an honest conversation about your home and your timeline, not a sales pitch. From there: a real pricing conversation based on comps for your specific street, a walkthrough where I flag anything about the property's condition that could affect the sale, professional photography and video that gets built into a presence I've already spent years growing, and a negotiation strategy backed by an MCNE-level skill set.
After an offer is accepted, I coordinate inspection and financing so nothing sits waiting on a forgotten call, and after closing, you keep a direct line to me for any question, because Putting People Before Profit doesn't have a closing date. Read the full step-by-step on how I sell a home.
Selling a Home Across the Areas We Serve
I sell homes across nine East Bay and San Francisco Bay Area communities: Oakland, Berkeley, San Francisco, Alameda, Piedmont, San Leandro, Lafayette, Walnut Creek, and Pleasant Hill. Each city, and often each neighborhood inside it, has its own housing stock and its own market rhythm, so the pricing and marketing conversation for a home in Oakland's flats looks different from a hillside home in Piedmont or a Rossmoor unit in Walnut Creek.
See what selling looks like in Oakland, Berkeley, Walnut Creek, and Lafayette, or explore all nine areas.
Frequently Asked Questions
What does your marketing actually do for my sale?
I've run weekly video ads on Facebook and Instagram for almost 7 years straight, on East Bay real estate topics, listing or not. That's the difference between a home 12 people see and a home where buyers have already seen my face talking about East Bay real estate before your listing even goes live.
How do you decide on a listing price?
Real comps and real data for your specific street, not a city-wide average. I'll tell you the number straight, including when I think we can get more than you'd expect, the way I told one seller we could get more and her home sold well above asking.
What repairs are worth doing before I list?
Depends on the house. Because I can read the real condition of the East Bay's older homes by eye, I'll tell you which repairs actually move the number and which ones are a waste of money before you list.
How long will this actually take?
It depends on the property and the situation, but I'll give you a real timeline for your specific home, not a generic '30 to 45 days' answer that doesn't account for what's actually going on with your sale.
Curious what your home is worth?
Get a real number for your specific street. No obligation.
Get My Free Home ValueOr call/text (415) 722-0472
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