Your MLS Listing Isn't Enough Anymore

The housing market is exposing a lot of weak listing agents right now, and home sellers are the ones paying the price.

A few years ago, you could put a sign in the yard, upload some photos, list the home on the MLS, and there was a good chance buyers would show up.

What sellers don't realize until it's too late is that this is not enough anymore.

Hi, I'm Tanja Odzak, Realtor with eXp Realty, helping people sell and buy homes right here in the East Bay for the last 10 years.

When I list a home, I'm thinking about the homes buyers can choose from right now. Your home isn't competing with the house down the street that sold six months ago. It's competing with every home a buyer can tour this weekend. And buyers move fast when something doesn't catch their attention.

That's why I spend so much time on what happens before one of my listings ever hits the market. Which repairs are worth doing? Which ones aren't? Where should we price it based on what buyers are doing right now? And how are we going to market it so the right buyers see it?

I've been running weekly digital marketing around East Bay real estate for almost seven years. I don't start thinking about marketing when your listing agreement gets signed. I've already been showing up.

Getting a strong price isn't always about having the nicest house. A smart plan before you hit the market can be the difference between buyers competing for your home and you sitting there wondering why nobody is making an offer.

I'm Tanja Odzak, and I've sold over $100 million worth of homes with a decade of experience in the East Bay. If you're thinking about selling, let's talk about your plan.