Sellers, Don't Overprice Your Home

Sellers, don't let overpricing cost you, even in a strong market.

Hi, I'm Tanja Odzak, Realtor with eXp Realty, helping people sell and buy homes right here in the East Bay for the last 10 years.

Even with more inventory on the market and demand still high, your asking price sends buyers a message. Buyers have done their homework and won't pay attention to an inflated price just because it's a hot market. A higher price doesn't mean more money, it usually means a longer time on market, a stale listing, and eventually a price drop to reignite interest.

Here in the East Bay, the market culture actually runs the opposite way: sellers price under market value on purpose, similar to auction-style pricing, price low to sell high. How much under varies by area, in Oakland and Berkeley it can be 20 to 30%, in Walnut Creek closer to 10%. There's no universal rule, but pricing consistent with your city's culture from the start is the smartest strategy.

I'm Tanja Odzak, and I've sold over $100 million worth of homes with a decade of experience in the East Bay. A seasoned agent studies comparable sales, days on market, and your home's specific condition to find that pricing sweet spot. Let's find yours.