5 Musts Before Selling Your East Bay Home

It takes more than fresh paint, a few photos, and an MLS listing to sell for the maximum return. Here are five things to get right first.

Hi, I'm Tanja Odzak, Realtor with eXp Realty, helping people sell and buy homes right here in the East Bay for the last 10 years.

First, marketing exposure. The National Association of Realtors reports 67% of buyers will walk through a home they first saw online. Real digital marketing, targeted to reach the right buyers across the wider Bay Area, not just your immediate neighborhood, is what actually drives that exposure.

Second, hire someone genuinely skilled at negotiating. Most agents sell only one or two homes a year. As a Master Certified Negotiation Expert with far more transactions than that, negotiation experience is exactly where the extra money in your pocket comes from.

Third, fourth, and fifth: price, condition, and location, all working together. It's human nature to think your home is worth more than it is, and big-box websites with inaccurate algorithms often make that worse, they can't account for upgrades, views, an unusual floor plan, or lot quality.

I'm Tanja Odzak, and I've sold over $100 million worth of homes with a decade of experience in the East Bay. All five of these shape how much you walk away with on your biggest investment. Let's make sure yours are all working in your favor.