Selling, it’s not just as easy as putting a sign in the yard and putting it on the Multiple Listing Service. There are so many things to consider.
You would be amazed as to how many lawsuits and litigations arise from real estate transactions. If you just look at preparing your home there’s a laundry list, or what to consider regarding the timing, not to mention showing your home and navigating people going in and out especially with what we have going on in the world right now. We could be here for hours and hours if I brought up all of the items that need to be considered when selling.
Two of the major factors where you TRULY need experts and specialists when selling for the best price and terms, that are in favor of the seller, is marketing and negotiation. Marketing ranges from everything from Facebook Ads, Retargeting Campaigns, Digital Repurposing, Traditional Marketing, 3-D Virtual Tours, YouTube, Instagram Advertising, Postcards, Massive Web Exposure and strategy, the personal property website, what wording and descriptive phrases to use to hook buyers, and so so so much more. Bottom line, is that the marketing aspect is very much overlooked by many people but has one of the biggest impacts on your bottom line, very similar to negotiating. And Negotiations! that’s up there on the list of very important things to cover and think about, it’s so much more than who pays for what.
And what should you disclose? Failure to disclosure is one of the main reasons for lawsuits. California has significantly more mandated legal forms than just about any other state.
There is so much to think about and address during negotiations and understand that negotiations really never stop until escrow closes. But I don’t want you to worry, most of these things are done behind the scenes and most sellers don’t even realize all the things that we take into consideration to protect our sellers and assure they have the best possible outcome.
I’m a Top Producing Realtor® in the OAKLAND / BERKELEY EAST BAY AREA. I’ve been in the East Bay since I came up to do my undergrad at UC Berkeley (a long time ago!), with a short stint at UC Davis while getting my Master’s. I take my duties as a Realtor® and Fiduciary very seriously, I enjoy educating my sellers and buyers along the way. Putting People, Before Profit.