For Sale By Owner: Selling Your Home with an Agent vs On Your Own – Oakland Berkeley East Bay Area

For Sale By Owner: Selling your home with an Agent vs On Your Own

“I can sell my home on my own because we’re in a HOT Seller’s Market!” I know, today’s market is super HOT and homes are selling over asking price, getting multiple offers, and on the market for only a few days. Easy peasy, right? Well, don’t forget that we have a special real estate custom out here to always price LOW. So it’s our NORM, to sell above asking. Also, according to, sellers using the FSBO option sold their homes for LESS THAN the median selling price of other homes.

Hi! I’m Tanja Odzak with Our East Bay Home brokered by eXp and there are several things that a licensed, professional Realtor can bring to the table that the average individual does not have access to or knowledge of. As a seller of your property, are you prepared to pay out of pocket for expenses such as signs, marketing, and advertising? Do you think a sign in your front lawn and a posting on Zillow or is enough? Do you have time to show the home to every interested buyer? Are you going to be available for inspections, appraisal, and walk-throughs? Are you aware of ALL of the legally mandated disclosures and forms that are required? Do you have access to comparable sales in your neighborhood? Zillow admits their Zestimates are within 10% of the final sale price only 71.5% of the time. That doesn’t sound like a trusted resource to me! This inaccurate information could end up costing you thousands of dollars, not to mention time – to do the research, showings, marketing and legalities on your own. With me as your Realtor, I pay for all marketing costs, signs, flyers, professional photography, video marketing, and so much more. Just the digital marketing, social media advertising and Geo Fencing in and of itself is a full- time job. I have access to the Multiple Listing Service (MLS) which expands your buyer search. My digital marketing plan will expose your home to the masses!

In order to price your home properly, you need someone who has experience analyzing the local market, inventory and a comparative market analysis – and the MLS. Legally, you are represented by a brokerage that has your best interest in mind and is compliant with disclosures, coordinating with title/escrow and lenders. We also have Errors & Omissions insurance. To sum it all up, a licensed Realtor sells homes every day and knows the dynamics of the market. A Realtor is on your side to negotiate on your behalf so that you can be concerned with packing, coordinating your move, and finalizing your utilities, moving truck, and everything else involved in moving. Not to mention, buyers tend to be skeptical of people selling on their own because it is the largest investment of their life (for most people) and they typically factor in the savings of the seller not paying a commission and adjust the offering price lower to offset that. You need a trusted advisor on your side, which also provides reassurance to the buyers. If you are thinking of selling your home on your own, let’s connect! I would be happy to discuss your real estate goals and how we can achieve them! Let’s connect and talk real estate. Let’s redefine possibility, and I will help you! Feel free to reach out anytime.

I’m a Top Producing Realtor® in the OAKLAND / BERKELEY / EAST BAY AREA. I’ve been in the San Francisco East Bay Area since I came up to do my undergrad at UC Berkeley (a long time ago!), with a short stint at UC Davis while getting my Master’s. I take my duties as a Realtor® and Fiduciary very seriously, I enjoy educating my sellers and buyers along the way. Putting People, Before Profit. 

Why not check out one of my no-obligation, online, On-Demand, virtual Real Estate Seminars?



Check out other videos in this Video Series on How to Sell Your Home on Your Own —> For Sale By Owner Guide For Sellers.

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