Thinking About Selling But Worried About the Shifting Market? Let's Leverage the Deal

Thinking about selling but worried about a shifting market? You still have leverage as a seller. Even as conditions change, sellers who use the right strategies can sell faster and for top dollar.

Hi, I'm Tanja Odzak, Realtor with eXp Realty, helping people sell and buy homes right here in the East Bay for the last 10 years.

Five things sellers can use to their advantage: First, low inventory in key areas, fewer homes for sale in your specific market gives you a competitive edge. But your home still has to be priced right to spark interest, priced too high and buyers pass, priced right and you attract multiple offers with better terms.

Second, make your home move-in ready where you can. Today's buyers want turnkey homes, and even small upgrades like fresh paint and modern fixtures can increase perceived value and negotiating leverage.

Third, consider buyer incentives and flexible terms, a credit toward closing costs or a rate buydown can help affordability without meaning you agree to everything a buyer asks for, that's where a strong, experienced agent matters.

Fourth, invest in real marketing. Over 90% of buyers start their search online, so high-quality photos, video tours, floor plans, and social media get your home in front of the right people fast.

I'm Tanja Odzak, and I've sold over $100 million worth of homes with a decade of experience in the East Bay. Sellers still have power even in a shifting market, it comes down to strategy. Let's build a plan to get you the best possible price and terms.