Selling: The #1 Mistake That Can Kill Your Home Sale Before It Starts

The busiest season of real estate is here, and if you're planning to list your home, standing out matters more than ever.

Hi, I'm Tanja Odzak, Realtor with eXp Realty, helping people sell and buy homes right here in the East Bay for the last 10 years.

There's one thing you absolutely must get right: pricing. Nothing else you do matters if you overprice your home. You may be tempted to list high to test the market, but overpricing usually just means your property sits, and no amount of marketing sells an overpriced home, buyers will simply know it's the overpriced one. The longer a home stays unsold, the less likely you are to get the price you wanted in the first place.

Today's buyers have a lot of information at their fingertips and know exactly what similar homes are selling for in your area. If your home is priced too high, it can turn buyers away even if it's a great property. That's why the first 30 days on the market are crucial, correctly priced homes tend to sell faster and at or above asking, while homes that linger often end up needing a price reduction anyway.

I'm Tanja Odzak, and I've sold over $100 million worth of homes with a decade of experience in the East Bay. Work with an agent who gives you a real comparative market analysis based on recently sold homes, and stay open to feedback rather than pricing from emotion. If you're ready to list, let's determine the right price and strategy together.