Did you know that Home Sellers have a secret weapon at their disposal in today’s market? Yes, it’s absolutely true! So, what is it and how can Home Sellers use it to attract more buyers, get a higher price, AND get your home sold faster. Let’s talk about what they are and why they matter!
Hi, I’m Tanja Odzak, eXp Realty. I love helping people. I’m a Senior Level Realtor and I help people sell and buy homes right here in the East Bay!
What is the secret weapon for sellers in today’s market? It’s honestly more like “secret weaponS” – plural, not singular! The answer is seller concessions! Let’s talk about what they are and why they matter
First off, what is a seller concession? Seller concessions are when a seller offers to cover some of the buyer’s costs, things like closing costs, repairs, or even helping buy down their mortgage rate. I know.. I know.. You don’t want to pay for stuff, but you need to listen to this…
For the past few years, sellers had the upper hand in home sales–
But as the market shifts, flexibility is *key* to get top dollar for your home. And with inventory rising, nearly 1 in 4 sellers offered a concession in 2024. Throwing in extras like these help give buyers peace of mind on their purchase AND can also sweeten the deal.
Here’s the best part … Many times, if your listing agent is great marketer and good negotiator, and knows how to work these seller concessions, the concessions won’t actually cost you anything. They also don’t come out of your pocket upfront; they’re simply just deducted from your profits at closing.
Offering concessions in a shifting market will help make your home stand out in a competitive market and help you attract more buyers… and more buyers means MORE money.
Plus, concessions can possibly speed up the sale and avoid long days on the market
and price reductions. More importantly, it can help keep the deal from falling apart by meeting buyers halfway instead of losing them completely.
Bottom line: offering the right concessions at the right time can help you sell faster and for more money! The key is excellent marketing and negotiation strategy, and that’s where I come in. And why great marketing? Because how else are people going to find out about your home and the concessions being offered?
So if you’re thinking about selling, let’s chat about how to get the best deal for you.
Call me today and let’s talk about it! I’m a seasoned East Bay expert with a 5-star rating. I’d love to prepare a marketing plan to strategize the best return on your investment.
I’m Tanja and I sell homes. Let’s get you going, Call me today!
I’m a Top Producing Realtor® in the OAKLAND / BERKELEY / EAST BAY AREA. I’ve been in the San Francisco East Bay Area since I came up to do my undergrad at UC Berkeley (a long time ago!), with a short stint at UC Davis while getting my Master’s. I take my duties as a Realtor® and Fiduciary very seriously, I enjoy educating my sellers and buyers along the way. Putting People, Before Profit.
Why not check out one of my no-obligation, online, On-Demand, virtual Real Estate Seminars?
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