For Sale By Owner: What You Need To Know Before Selling Your Home – Oakland Berkeley East Bay Area

For Sale By Owner: What You Need To Know

“I can sell my home on my own, how difficult can it be?” — Many sellers feel this way, however, potential buyers may not! Your first thought is you can save money on commission, but do you really? According to, sellers using the FSBO (For Sale By Owner) option sold their homes for LESS THAN the median selling price of other homes.

There is so much to consider in selling your home, and it can be overwhelming to say the least. First things first, start with a deep clean and staging of your home, making it “model home ready.” Prepare your marketing, digital marketing, signs, videos, flyers, just listed cards and PROPERLY posting and exposing your home to the masses on social media sites like Facebook, Instagram, Twitter, YouTube and more can be overwhelming and take an enormous amount of time to learn to do. Did you get professional photography? Or just use your phone? Are you selling your home like a professional? Or like an online garage sale? Most buyers are looking online first, THEN they will schedule to see your home. The photos online are their first impression of your home, and you never get a second chance to make a first impression! Remember, this is the buyer’s largest investment that they will make, in most cases.

Next, you’re going to start receiving phone calls! Do you have a system in place for follow-up and a schedule set for showings? If a buyer’s agent calls, and that will very likely happen, are you willing to pay them a commission? After all of the showings, follow-up, and run around – you FINALLY get an offer or TEN! Now what?? Does the loan type make a difference in the sale? Is the highest offer the best offer? How do you determine if buyers are qualified?

Say now, you’ve accepted an offer, what comes next? Do you have the proper connections with a title/escrow company? Do you know what to provide them? Do you have a complete purchase contract? Escrow is open, do you have all of the disclosures that are required for a successful close of escrow? Do you know how long you have to provide them to the buyer? Are you overwhelmed yet?Just wait, there’s SO MUCH MORE! You need to coordinate with lenders for the appraisal, with title for signing documents, all while being available for inspections and showing the home to the buyers parents and cousins for the 3rd time. Do you know how long buyers have to perform inspections? What are you obligated to do regarding repairs? What if the appraisal comes in low? Whew! Are you exhausted yet?

All the while, you are supposed to be packing and coordinating your move to your new home. Isn’t that stressful enough? I think I have made it pretty darn clear why you should hire us at Our East Bay Home! I handle all of this for you and then some! Allow my team and I to relieve you of not only the stress, but some of the time involved in coordinating a smooth escrow. Let’s connect and discuss your real estate goals and how we can achieve them together! Feel free to reach out anytime. This is Tanja Odzak with Our East Bay Home, brokered by eXp Realty.

I’m a Top Producing Realtor® in the OAKLAND / BERKELEY / EAST BAY AREA. I’ve been in the San Francisco East Bay Area since I came up to do my undergrad at UC Berkeley (a long time ago!), with a short stint at UC Davis while getting my Master’s. I take my duties as a Realtor® and Fiduciary very seriously, I enjoy educating my sellers and buyers along the way. Putting People, Before Profit. 

Why not check out one of my no-obligation, online, On-Demand, virtual Real Estate Seminars?



Check out other videos in this Video Series on How to Sell Your Home on Your Own —> For Sale By Owner Guide For Sellers.

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