Have you heard that the real estate market has changed? The sellers who get it are winning and the ones who don’t, aren’t. Their homes are sitting. Inventory is rising across the country… and for the first time in years, buyers have options… and this shift is having a *ripple effect*
Hi, I’m Tanja Odzak, Realtor with eXp Realty, helping people sell and buy homes right here in the East Bay!
More listings mean more competition, and more competition means pricing correctly matters! Now here’s the problem: 8 in 10 sellers still believe they’ll get an asking price or more. They’re pricing like it’s 2021. But guess what? That market is gone!
According to the National Association of Realtors, nearly half of sellers sold for less than asking this past Spring, and 1 in 3 had to reduce their price. That’s not a fluke. That’s the new normal and it’s getting worse. We are not just seeing it in certain pockets of the country; we are seeing it across the board. Even in California, 18% of listings saw price “improvements” in the Spring. That means –PRICE REDUCTION–
Too many sellers are anchored to the past, ignoring the signals from the current market. The feedback is right there: If your home is sitting, it’s overpriced! Sellers who refuse to adjust, they’re bleeding time and leaving money on the table.
So what’s the solution? Sellers need to price right before the property goes live. Your list price needs to be based on not where the market was, but where it is right now and where it is headed. You have to get out in front of the market! This is a skills market, and experience matters. That means strategic pricing, sharp marketing and smart negotiation. You don’t just list and hope anymore; you position yourself to win. If you’re thinking about selling and want to make a move before the competition gets even tougher, let’s talk strategy. I will sit down with you and show you the latest pricing trends and where the market is today. We will review current comparables in your neighborhood and outline a strategic marketing plan for you to get the greatest return on your investment.
With 10 years of experience as a Realtor, over 50 years of personal family real estate history, a Master’s Degree that gave me a strong scientific and analytical background, and a 5-star rating… I help you win. No matter what the market or your neighbors are doing! Call me today and let’s talk about it! I’m Tanja and I sell homes. I’m a seasoned East Bay expert and I’d love to get you started on your real estate journey. Let’s get you going, Call me today!
I’m a Top Producing Realtor® in the OAKLAND / BERKELEY / EAST BAY AREA. I’ve been in the San Francisco East Bay Area since I came up to do my undergrad at UC Berkeley (a long time ago!), with a short stint at UC Davis while getting my Master’s. I take my duties as a Realtor® and Fiduciary very seriously, I enjoy educating my sellers and buyers along the way. Putting People, Before Profit.
Why not check out one of my no-obligation, online, On-Demand, virtual Real Estate Seminars?
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