Author: todzak

“Should you wait for rates to drop?” I get this question almost every single day. And after 10 years in real estate, here’s what I’ve consistently seen: when interest rates finally dip, everyone rushes back into the market at the same time. That instant flood of buyers drives competition up fast—and when competition increases, so … Continued

Hey Pleasant Hill, Walnut Creek, and Lafayette!!  It’s time for your MARKET UPDATE! The 2026 real estate market is warming up. So Home Sellers and Home Buyers, listen on! Here are the latest stats that you need to know. Hi, I’m Tanja Odzak, Realtor with eXp Realty, helping people sell and buy homes right here … Continued

When is the best time to sell?” It’s one of the most searched real estate questions out there—and after more than ten years in this business, here’s the truth: the best time to sell isn’t tied to a season. It’s tied to supply and demand in your specific market and price point. Most people think … Continued

Hey, Oakland & Berkeley! It’s time for your MARKET UPDATE! The 2026 real estate market is warming up. So Home Sellers and Home Buyers, listen on! Here are the latest stats that you need to know. Hi, I’m Tanja Odzak, Realtor with eXp Realty, helping people sell and buy homes right here in the East … Continued

“What should you really be looking for during a showing?” Most buyers walk in and fall in love with the pretty stuff—the backsplash, the staging, the paint colors—and completely overlook the things that will actually affect their day-to-day life and long-term costs. After helping buyers and sellers for over a decade, I can tell you … Continued

“How do you know if a home is overpriced and the seller wants too much money?” You don’t have to guess—and you definitely shouldn’t go in blind. After more than a decade in the business,  I look at three clear indicators that tell the story.  First, the days on the market. If a home has … Continued

Would you be open to trying an added new technique when selling your home, if it meant you could make more money—without spending anything extra?  Here’s the thing: all the traditional methods—photography, open houses, yard signs, agent networking, etc.; they’re still being done. None of that goes away. But when you layer in strategic digital … Continued

“How do you attract multiple offers in today’s market?” It’s not about getting lucky or riding a hot market—it’s about having a smart, intentional strategy. After 10 years of helping sellers, I’ve noticed that when a home gets flooded with interest, it’s because four key elements are aligned. First, pricing. Not just a number you … Continued

“Why does your online marketing decide your final price?” Because in today’s market, buyers aren’t just shopping homes—they’re shopping experiences. And those experiences begin online, long before they ever set foot through your door. As a digital marketing expert with over a decade in real estate, I’ve watched poor marketing make or break a sale … Continued

“Should I fix it or sell as-is?” Home Sellers ask me that question all the time, and after over a decade in the business, here’s the most practical way to decide: fix what buyers see, skip what they don’t—unless it’s a safety issue. Buyers form emotional attachments the moment they walk through the door. That … Continued