Author: todzak

“What should you really be looking for during a showing?” Most buyers walk in and fall in love with the pretty stuff—the backsplash, the staging, the paint colors—and completely overlook the things that will actually affect their day-to-day life and long-term costs. After helping buyers and sellers for over a decade, I can tell you … Continued

“How do you know if a home is overpriced and the seller wants too much money?” You don’t have to guess—and you definitely shouldn’t go in blind. After more than a decade in the business,  I look at three clear indicators that tell the story.  First, the days on the market. If a home has … Continued

Would you be open to trying an added new technique when selling your home, if it meant you could make more money—without spending anything extra?  Here’s the thing: all the traditional methods—photography, open houses, yard signs, agent networking, etc.; they’re still being done. None of that goes away. But when you layer in strategic digital … Continued

“How do you attract multiple offers in today’s market?” It’s not about getting lucky or riding a hot market—it’s about having a smart, intentional strategy. After 10 years of helping sellers, I’ve noticed that when a home gets flooded with interest, it’s because four key elements are aligned. First, pricing. Not just a number you … Continued

“Why does your online marketing decide your final price?” Because in today’s market, buyers aren’t just shopping homes—they’re shopping experiences. And those experiences begin online, long before they ever set foot through your door. As a digital marketing expert with over a decade in real estate, I’ve watched poor marketing make or break a sale … Continued

“Should I fix it or sell as-is?” Home Sellers ask me that question all the time, and after over a decade in the business, here’s the most practical way to decide: fix what buyers see, skip what they don’t—unless it’s a safety issue. Buyers form emotional attachments the moment they walk through the door. That … Continued

“Your first week on the market matters more than most sellers realize.” It’s not just another week—it’s your golden window. After more than 10 years in real estate, I’ve seen this play out time and time again, in every type of market. The first 5 to 7 days your home is live is when you … Continued

Hey Pleasant Hill, Walnut Creek, and Lafayette!! It’s time for your MARKET UPDATE! Can you believe it’s 2026?! New year, New homes! We are starting the annual cycle where houses start to trickle back on the market after taking a break over the holidays. So Home Sellers and Home Buyers, listen on! Here are the … Continued

Hey, Oakland & Berkeley! It’s time for your MARKET UPDATE! Can you believe it’s 2026?! New year, New homes! We are starting the annual cycle where houses start to trickle back on the market after taking a break over the holidays. So Home Sellers and Home Buyers, listen on! Here are the latest stats that … Continued

What’s the #1 thing that determines the value of your home?  Guess what, it’s not your kitchen countertops. The single biggest factor in your home’s value is location, and secondarily, local market conditions. Period.  A fully remodeled home in the wrong neighborhood won’t outprice a dated one in a hot zip code.  Remember, you can’t … Continued