Isn’t that something Realtors already do? Uh oh, sounds like you need to watch this!
Tanja is a Marketing Queen!
The range of SOLD price can be pretty huge, and the question on everyone’s mind is always… how do you get to the higher end of that spectrum? The answer is simple, but not easy. 4 things affect the price of a home: Location, Condition, Negotiation, and MARKETING. Location can’t change. Condition can change with money and time. Negotiation takes experience. Marketing takes brains, knowledge, significant investment of time, tech savviness, and constant sharpening of one’s mental chops on the part of your Realtor… *not experience*. This is not relying on “organic” traffic as “marketing”; relying on organic traffic means you’re leaving your home sale up to chance.
Let’s be real… we live in the most digital era EVER, and if you hire someone that just relies on the MLS to distribute your home for sale out to websites like Zillow, Redfin, etc… well, I hate to break it to you, but you’re simply not getting your house properly marketed!
Marketing in our digital era requires actual true digital marketing chops. Its how our world works right now. Less than 1% of Realtors are trained in true digital marketing. Yes, even here in the San Francisco Bay Area.
WHY IS EXCELLENT MARKETING IMPORTANT? because it will help your home sell for more money, with better contract terms, less chance of a flimsy deal, faster. Together with concierge service, it’s a WINNING COMBINATION!